17 January 2024

Prismatic lands $22M for B2B SaaS App Integration

Prismatic secures $22 million in Series B funding to enhance B2B SaaS app integration, aiming to alleviate integration challenges faced by IT teams.

Prismatic lands $22M to connect disparate B2B SaaS apps

The iPaaS startup Prismatic approaches the integration headache of SaaS apps with new funding, aiming to streamline app integration development for B2B companies. Co-founded by Michael Zuercher, Beth Harwood, and Justin Hipple, Prismatic offers tools for SaaS companies to easily build and manage integrations. With a recent $22 million Series B funding round led by Five Elms Capital, Prismatic plans to expand its team, R&D, and further develop its marketplace for app integrations.

Integration Challenges in the SaaS Landscape

The SaaS spectrum is fraught with challenges due to the sheer number of apps businesses use today. Prismatic's co-founder Zuercher experienced this first-hand and now seeks to address this through their iPaaS solution, offering a low-code integration designer, a native development environment, and a marketplace where integrations can be managed and scaled. Their unique approach has captured the attention of a range of companies, from startups to Fortune 100, and with the new funding, Prismatic is poised for further growth in the competitive iPaaS market.

Prismatic, B2B SaaS, App Integration, Series B Funding, iPaaS, IT Solutions, Integration Challenges

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