17 January 2024
The iPaaS startup Prismatic approaches the integration headache of SaaS apps with new funding, aiming to streamline app integration development for B2B companies. Co-founded by Michael Zuercher, Beth Harwood, and Justin Hipple, Prismatic offers tools for SaaS companies to easily build and manage integrations. With a recent $22 million Series B funding round led by Five Elms Capital, Prismatic plans to expand its team, R&D, and further develop its marketplace for app integrations.
The SaaS spectrum is fraught with challenges due to the sheer number of apps businesses use today. Prismatic's co-founder Zuercher experienced this first-hand and now seeks to address this through their iPaaS solution, offering a low-code integration designer, a native development environment, and a marketplace where integrations can be managed and scaled. Their unique approach has captured the attention of a range of companies, from startups to Fortune 100, and with the new funding, Prismatic is poised for further growth in the competitive iPaaS market.
Prismatic, B2B SaaS, App Integration, Series B Funding, iPaaS, IT Solutions, Integration Challenges
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