Growth: B2B vs. B2C is not about who's buying, but how you're selling

An enlightening discussion with a founder sheds light on the essence of B2B and B2C sales. It's revealed that it's not merely the customer categories that define these segments but the sales strategies and marketing approaches employed. This distinction is critical as it affects a startup's structure, customer engagement, and revenue potential.

Understanding B2B and B2C Beyond Customer Types

Contrary to common belief, B2B and B2C are not just about the nature of the consumers but are indicative of specific sales strategies that steer a business's market positioning. Founders often misinterpret their business model by only considering their targeted customer base, but the key lies in the construction of their sales strategies.

B2B, B2C, sales strategies, marketing, startups, operational structure, revenue channels, audience engagement