08 February 2024

AI: The Savior of Software Growth

As AI enhances software capabilities, tech companies foresee an increase in market size and growth opportunities.

AI is Reigniting Growth in Tech Companies

Emerging price points for AI-powered software are expected to expand the total addressable market (TAM), driving growth across tech firms of varying sizes. With recent upbeat Q4 2023 results from Big Tech such as Microsoft, Meta, and Amazon, there's a renewed optimism looking into 2024. AI's role in offering new features entices higher pricing, leading to an upsell opportunity for existing customers and expanding the TAM for software companies.

Market Response to AI Integration

The tech market is showing signs of readiness to pay more for software with new AI functionalities, signaling a potential growth period for tech companies. This aligns with Scale Venture Partners' forecast of early-stage software companies regaining momentum in 2024. A larger market space driven by AI capabilities suggests a higher growth potential for tech businesses over time.

AI, software companies, growth, technology market, TechCrunch, market analysis

Copyright © 2021-2024 SOLUZYAPP SRL.
Company duly incorporated and organized under the laws of Romania. CUI:43557120