Google to Monetize Conversational AI Experience with Search and Shopping Ads

Google plans to monetize its conversational AI experience with Search and Shopping ads, including ads that are directly integrated within the AI-powered snapshot and conversational mode. These ads will appear alongside relevant queries and will be clearly labeled as sponsored results. Google also plans to experiment with new ad formats that will be native to the conversational experience and use generative AI to create high-quality, customized ads.

Ads Integrated within AI-powered Snapshot and Conversational Mode

Google will soon begin to experiment with ads that are directly integrated within the AI-powered snapshot and conversational mode. These ads will appear alongside relevant queries and will be clearly labeled as sponsored results. For example, if someone is searching for outdoor activities to do in Maui and refines their search to include activities for kids and surfing, they may be shown a fully customized ad for a travel brand promoting surfing lessons for kids in that location.

New Ad Formats Using Generative AI

Google also plans to experiment with new ad formats that will be native to the conversational experience and use generative AI to create high-quality, customized ads. These ads will be highly relevant to the user's search queries and will provide a delightful experience. Google's goal-based campaigns will also use generative AI to adapt Search ads to users' queries, creating new headlines that better match with users' search queries.

Conclusion

Google's plans to monetize its conversational AI experience with Search and Shopping ads and experiment with new ad formats using generative AI show the company's commitment to providing relevant and delightful experiences to its users. These initiatives will also benefit advertisers by providing them with more opportunities to reach their target audience.

Google, conversational AI, Search, Shopping, ads, monetize